Next week’s Business and Engineering Technology Career Fair will bring many employers to campus looking for the best students. Dress for success AND make sure you know enough about companies of interest to have a good chat about how you can contribute! If you do your homework, you’ll be sure to impress!
Here’s a checklist of some possible company research sources:
1. Corporate web site – always a good place to start. Many companies have useful information like company history, key employee profiles, and corporate reports posted online. Keep in mind that the public page for many companies is their commercial or e-commerce site – look for a link to their corporate page for the best data.
2. Newspaper and magazine articles – The Library@ Mohawk has some great databases specializing in business information. You can use them like Google to find newspaper, magazine and trade journal articles that mention your company. For Canadian companies, your best bet is CBCA (Canadian Business and Current Affairs). For multinational companies, try Business Source Premier. It includes Datamonitor Reports which provide detailed company information including company overview, key facts, history, key employees, and more. Just click on Company Profiles in the blue bar at the top of the search screen to access these reports.
3. Reference books – Yes, Virginia…books still exist! Some business publishers haven’t discovered online and there are still some tremendously helpful company research resources in print. The Reference collection at the Library @ Fennell includes some excellent business directories and sources on industry statistics. Visit the Information Desk and we will help you get started.
4. BRAINlinks – Library staff have handpicked some of the most useful sites for business research. Check out these links for great local content.
5. Google Finance – enter a stock code or company name and get current market data, financials, key stats, news items, and more.
Need help with your company research? Just Ask Us!