Do you love Dragons’ Den? Are you intrigued by Arlene Dickinson‘s great hair and even greater story? Avoid the lineups at HPL…her new book , Persuasion, is available at Cummings Library!
And speaking of persuasion, maybe you’re also a fan of Terry O’Reilly’s weekly radio show, The Age of Persuasion? We’ve got his book too! The age of persuasion: How marketing ate our culture.
Check these out in the bizHUB this week along with another new acquisition. Fascinate: Your 7 triggers to persuasion and captivation addresses the question “what triggers fascination and how do companies, people and ideas put those triggers to use.” Sally Hogshead’s 7 triggers are indeed fascinating! Lust, mystique, alarm, prestige, power, vice and trust. Seth Godin and Tom Peters loved it. Add it to your reading list!