Don’t text and drive!

textanddrive2There’s nothing better than a drive on a lovely summer day.    Maybe the top is down or the sun roof open, likely the tunes are cranked and, for sure, you’re enjoying the scenery or the company of friends.

Distractions come in all shapes and sizes and, despite Ontario’s increased fines for distracted driving,  many of us find it impossible to put those mobile devices down!   Public service announcements (PSAs) are an increasingly important type of advertising (remember our Social farting post?).   This search of our Business Source Premier database  lists several articles written on the topic by industry heavyweights,  Advertising Age and Adweek.

And now for a haunting example….the US Department of Transportation’s National Highway Traffic Safety Administration recently commissioned this very disturbing but incredibly powerful PSA designed to warn us of the hazards of distracted driving.  See what Adweek has to say about it  and then … before you take your eyes off the road one more time … watch it!

Stay safe this summer!

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