Now Z stands for “generation Z”, the newest, youngest, most amazing generation yet! On the cover of this week’s Maclean’s magazine and recently hitting the likes of Bloomberg News, this demographic seems to be taking the world by storm. Even one of our favourite sites, how stuff works, has attempted to document what makes them tick. While the name seems to have been coined a few years ago, recent and renewed interest was sparked by a presentation created and posted by New York advertising agency Sparks & Honey in June.
The challenge of connecting with multi-generational customers/clients/patients is one that many of our Mohawk grads will face. Find out more about communicating with these various age groups from the resources featured in the Library’s subject guide for Marketing.
Are you part of Generation Z? Let us know if the shoe fits!