The ALS Association‘s hugely successful Ice Bucket Challenge has captured the imagination of people all over the world this summer. In addition to raising over $100M for the association, this viral sensation has introduced many to the awful condition which is Amyotrophic lateral sclerosis or Lou Gehrig’s Disease. (Find out more about the condition from one of our fave medical sites, Medline Plus.)
Media coverage has been extensive. Techcrunch posted some fascinating numbers in an article today. BBC news provides an interesting overview of pros and cons in an article entitled: How much has the ice bucket challenge achieved? Here’s a view from the “inside” … one fundraising professional identifies the challenges the ALS Association might face after the challenge!
Marketing coup? Waste of water? Challenge to other charities’ fundraising? Let us know what you think. Did you participate?
Interested in the marketing side of charities and non-profits? Check out our subject guide page on fundraising and development.