Of flying sleighs and airplanes

December 4, 2014

santaThe Official NORAD Santa Tracker is hard at work counting down the days, hours and minutes ’til his arrival.   This year on Christmas Eve, you’ll also be able to follow Saint Nick’s progress on Google Maps!    understandingflight

Perhaps you’ve wondered about the aerodynamics of a guy in a sleigh with 8 tiny reindeer?  You’re not alone!  Check out the interesting numbers presented in this article and do your own weight and balance calculation or learn more about the science of flight from our  e-book, Understanding flight.

Maybe Santa actually flies in a Westjet plane?  There’s a town in the Dominican Republic that believes that!   Don’t miss Westjet’s 2014 Christmas miracle video.  It’ll put a big smile on your face and a tear in your eye!

Ice bucket pros and cons

September 3, 2014

ALSice The ALS Association‘s hugely successful Ice Bucket Challenge has captured the imagination of people all over the world this summer.  In addition to raising over $100M for the association, this viral sensation has introduced many to the awful condition which is Amyotrophic lateral sclerosis or Lou Gehrig’s Disease. (Find out more about the condition from one of our fave medical sites, Medline Plus.)

Media coverage has been extensive.  Techcrunch posted some fascinating numbers in an article today.   BBC news provides an interesting overview of pros and cons in an article entitled: How much has the ice bucket challenge achieved?   Here’s a view from the “inside” … one fundraising professional identifies the challenges the ALS Association might face after the challenge!

Marketing coup?   Waste of water?    Challenge to other charities’ fundraising?   Let us know what you think.  Did you participate?

Interested in the marketing side of charities and non-profits?   Check out our subject guide page on fundraising and development.


Z is not just for zombies

July 15, 2014

Now Z stands for “generation Z”, the newest, youngest, most amazing generation yet!    On the cover of this week’s Maclean’s magazinegenz and recently hitting the likes of Bloomberg News this demographic seems to be taking the world by storm.  Even one of our favourite sites, how stuff works, has attempted to document what makes them tick. While the name seems to have been coined a few years ago, recent and renewed interest was sparked by a presentation created and posted by New York advertising agency Sparks & Honey in June.

The challenge of connecting with multi-generational customers/clients/patients is one that many of our Mohawk grads will face.  Find out more about communicating with these various age groups from the resources featured  in the Library’s subject guide for Marketing.

Are you part of Generation Z?  Let us know if the shoe fits!

Don’t text and drive!

May 27, 2014

textanddrive2There’s nothing better than a drive on a lovely summer day.    Maybe the top is down or the sun roof open, likely the tunes are cranked and, for sure, you’re enjoying the scenery or the company of friends.

Distractions come in all shapes and sizes and, despite Ontario’s increased fines for distracted driving,  many of us find it impossible to put those mobile devices down!   Public service announcements (PSAs) are an increasingly important type of advertising (remember our Social farting post?).   This search of our Business Source Premier database  lists several articles written on the topic by industry heavyweights,  Advertising Age and Adweek.

And now for a haunting example….the US Department of Transportation’s National Highway Traffic Safety Administration recently commissioned this very disturbing but incredibly powerful PSA designed to warn us of the hazards of distracted driving.  See what Adweek has to say about it  and then … before you take your eyes off the road one more time … watch it!

Stay safe this summer!

Mohawk supports education through play

April 9, 2014

Lego, those colourful building blocks, have been connecting with children’s imaginations since 1932.  If you had Lego to play with the possibilities were endless!


The Advertising program is holding a fundraiser looking for new Lego, as well as cash donations (0.25¢ buys one brick) to support an interactive play centre at The Hamilton Toy Museum.  Donations will be accepted in the McKeil School of Business, located in the M-wing, at the Fennell campus.  The museum offers hands-on activities and art projects to visitors; it is the only place in Ontario that has historic toys and games, and the Canadian Toy Hall of Fame.



The subject guide, Play, supports games and childhood education; the guide includes books, e-books, online videos, and websites.  You can find the book Child’s play: Rediscovering the joy of play in our families and our communities at the Mohawk College Library.  It promotes simple ideas that help build safe, supportive communities and healthy schools.



Has Target scored?

July 30, 2013

bullseyeTarget stores have been in Canada for almost 6 months now.  Many of us know them as cross border shopping destinations.  Did you know that the company has been around for over 100 years after a modest start in downtown Minneapolis?  Learn more about the founder of Target, its history and rivalry with Walmart and K-Mart from this video in the Library’s Films on Demand collection.

There was a great deal of buzz and anticipation prior to Target’s arrival in Canada.  The company was even nominated for the Marketer of the Year award for 2012 before a single store had opened here!   It has received significant coverage in Canada’s premier business publication, Canadian Business magazine and the Globe published an article about its bulldog mascot, Bullseye.  (Maybe it was time to replace Don Cherry’s bulldog, Blue, in the hearts of Canadians!)

Now that the dust has settled, read about what the arrival of Target really means to the retail industry in Canada.   Check out the Spring 2013 issue of Canadian Retail magazine rcc_logoin the Periodicals section at Cummings Library (yes, Virginia, it’s only available in PRINT!)  In a 5 page spread, the “Voice of Retail in Canada” looks at Target’s successes and failures in Canada in the context of our rapidly changing retail landscape.

Let us know… have you shopped at Target yet?

Is social farting cutting edge?

June 3, 2013

fartingWho says Canadian commercials are boring?   As part of its multi-million dollar anti-smoking campaign, the Ontario Ministry of Health recently charged ad firm BBDO with creating a commercial to target “social” smokers.  The result was a video that received considerable media coverage and went viral with over 300,000 views since March!  The commercial even won the firm  “creativity pick of the day” from prestigious industry publication, Advertising Age.cuttingedge

Want to find out what constitutes “cutting edge” in the advertising world?   Check out Cutting edge commercials :  How to create the world’s best TV ads for brands in the 21st century from the Cummings Library.

Still laughing???  Let us know!