May 27, 2014
There’s nothing better than a drive on a lovely summer day. Maybe the top is down or the sun roof open, likely the tunes are cranked and, for sure, you’re enjoying the scenery or the company of friends.
Distractions come in all shapes and sizes and, despite Ontario’s increased fines for distracted driving, many of us find it impossible to put those mobile devices down! Public service announcements (PSAs) are an increasingly important type of advertising (remember our Social farting post?). This search of our Business Source Premier database lists several articles written on the topic by industry heavyweights, Advertising Age and Adweek.
And now for a haunting example….the US Department of Transportation’s National Highway Traffic Safety Administration recently commissioned this very disturbing but incredibly powerful PSA designed to warn us of the hazards of distracted driving. See what Adweek has to say about it and then … before you take your eyes off the road one more time … watch it!
Stay safe this summer!
August 23, 2013
Celebrate the end of summer with the annual Winona Peach Festival this weekend. This community event is hosted by local organizations, sports teams, and churches, The funds raised this weekend are donated to registered charities or non-profit groups, assist in funding for local sports teams, and support community services.
The festival has entertainment, food vendors, arts and crafts, commercial vendors, demonstrations, and a midway. Whether you’ve lived in the Winona area, or have ever been to the Peach Festival, I think that everyone can agree it’s really all about the peach sundae! There is a free HSR shuttle from Eastgate Square, free midway rides from 4-5 pm on Friday, and contests on their Facebook page. Get the most out of the festival by planning your visit with the Peach Fest app.
If you’re inspired by all the arts and crafts, and are thinking about making something of your own, the Mohawk College Library can help. The magazine Crafts “n Things is a general crafting publication that includes how-to’s and money-saving tips. Online subscriptions are available through the e-Journal portal – a tool that allows you to search for specific magazine and journal titles.
Have a peachy weekend – and feel free to share your favourite Peach Festival activity with us!
June 3, 2013
Who says Canadian commercials are boring? As part of its multi-million dollar anti-smoking campaign, the Ontario Ministry of Health recently charged ad firm BBDO with creating a commercial to target “social” smokers. The result was a video that received considerable media coverage and went viral with over 300,000 views since March! The commercial even won the firm “creativity pick of the day” from prestigious industry publication, Advertising Age.
Want to find out what constitutes “cutting edge” in the advertising world? Check out Cutting edge commercials : How to create the world’s best TV ads for brands in the 21st century from the Cummings Library.
Still laughing??? Let us know!